Estrela de Padilha

Estrela de Padilha is a project developed by Circes, where I contributed to the creation of the visual identity. It is designed to translate the brand’s spiritual, empowering, and transformative essence into a contemporary symbolic language. The brand supports women through practical and ethical spiritual guidance, encouraging clarity, autonomy, and personal strength in their life journeys.

The identity is built around symbolic reinterpretations of traditional elements, such as a star formed by thorn-like structures, an abstract reference to the rose that avoids literal representation while evoking protection, strength, and beauty. The serpent, integrated into the logo composition, represents transformation, regeneration, and sacred connection, while also referencing Oxumaré. Dark, intense tones such as black and burgundy reinforce sophistication and mystery, while the use of thorns in both symbol and typography expresses resilience and feminine power. Together, these elements construct a cohesive visual narrative that reflects archetypes of wisdom, transformation, and lightness, communicating both depth and magnetism.