Caminho Ânima

Caminho Ânima is a visual identity developed to translate, in a symbolic and sensitive way, the essence of a psychology clinic: a space of care, depth, and inner transformation. The concept is grounded in the idea of an inward journey, inviting self-reflection and attentive listening to the layered nature of the psyche, as proposed by analytical psychology.

Inspired by Jungian individuation, the central symbol is composed of circles — one filled and one hollow — representing different layers of consciousness and the passage between conscious, unconscious, and collective unconscious. Radiating lines suggest the gradual illumination of inner shadows and the unveiling of emotional content, while the iceberg metaphor, also present in the photographic direction, reinforces the idea that much of what we are remains beneath the surface, waiting to be integrated and understood. Earthy, warm tones combined with variations of green connect the identity to nature, conveying care, balance, and emotional grounding.