Circes

Circe is a visual identity developed to translate the mythological figure of Circe, a powerful and often misunderstood sorceress from Greek mythology, into a contemporary symbolic brand narrative. Known for her connection to transformation and inner strength, Circe embodies the search for personal power within a world historically shaped by masculine structures.

In mythology and in Women, Myths and Goddesses, Circe is described as a figure of the unconscious, metamorphosis, and desire — a symbol of intelligence and deep inner forces. This archetype became the foundation for the brand, which aims to support women on their journey of self-knowledge and empowerment, helping them reconnect with their own power and authentic expression.