Lucas Linhares

Lucas Linhares is a personal brand identity developed for a clinical psychologist, designed to reflect the scientific foundation of his practice while moving away from a rigid and overly conventional visual approach. The identity represents flexibility and openness to context, two essential principles that guide the psychological perspective behind his work.

The logo concept is built around the hexagon, representing the six principles of the Hexaflex model and acting as a structure that frames the central organic shape. This element appears as a continuous loop, symbolizing the connection between the different facets of the human mind — complex, nuanced, and often shaped by dualities. The uninterrupted line also references a personal signature, bringing a more human and individual dimension to the identity.

The symbol translates the idea of organized complexity: a sense of harmony created through balanced, yet imperfect, symmetry, reflecting the dynamic and multifaceted nature of human experience.