Moara

Moara is a project developed by Circes, where I contributed to the creation of the visual identity. It is a developed for a ritualistic experience lab that brings together contemporary practices, ancestral knowledge, and feminine connection. Inspired by life cycles and the power of everyday gestures, the brand transforms the simple into the sacred, inviting women to reconnect with their inner wisdom through intentional and sensory practices.

The visual language draws from the ornamental fluidity of Art Nouveau, creating a sensitive, symbolic, and cyclical universe. The protea flower, rare and ancestral, serves as a central symbol of transformation, inner strength, and renewal, representing beauty that emerges even in challenging times. Moara celebrates the body as a temple and the present moment as a portal.